What makes a good wordmark
- One distinctive font, used well. Geometric sans (Montserrat, Poppins), a sturdy serif (Playfair Display, DM Serif Display) or a confident script (Pacifico), not all three.
- Letter spacing: wider spacing with ALL CAPS reads premium; tight spacing reads bold.
- One accent color for the icon or tagline.
- Test it small, at favicon or social-avatar size, the initial icon is what people see.
Before you build a brand on it
A text logo is a great start for a side project or new business. Before you invest in signage or packaging, check that the name isn’t already used as a trademark in your market, and consider a designer for a fully custom mark.
Need a font pairing for your website? See font pairings and free alternatives to famous brand fonts.